4 Strategies for Increasing Your Client Retention

Posted on November 2, 2020 Paden Hughes

How do you feel when you lose clients? Definitely doesn’t feel good…for anyone. You’re bummed because you started forming relationships with your clients and because that’s part of your income walking away. The client is bummed because they were looking to get help with some of their health and wellness goals and now that’s not going to be happening.

So all around, not an ideal scenario, especially if that’s happening more frequently than you’d like. 

But, how can you remedy this situation? You can’t force them to stay, so you kind of just have to hope that they change their minds eventually and come back. But that still leaves you having to work your ass off to try to get new clients, which is exhausting and not how you want to be spending your time. 

So what do you do? Well, you shift your focus from always trying to acquire new clients to always trying to RETAIN your existing clients. Now you’re probably going to say, well of course I try to retain new clients. And our frank response to that is, well if you ARE actually intentionally trying to retain your clients and they’re still leaving, then maybe it’s time to try something new. 

Like these four strategies that we used to keep our churn rate under 3% each month and also double our business without acquiring a single new client for 18 months. 

I know, sounds crazy! But it’s true. 

So here they are:

1. Program Sustainable Training
2. Build a System of Services to Offer
3. Obsess About Customer Service
4. Provide Real-Time, Client Specific, Custom Modifications that Work

This is our bread and butter that we’re sharing with you here. It’s basically a million dollars in text form.  

These are the pillars of our success. By implementing these strategies we’ve been able to grow into a 7-figure fitness business over the last 10 years. Hopefully knowing these strategies will help accelerate your growth. 

If you want to learn more about how we implemented these strategies, check out our Youtube video below for all the info.