Why the Highest Value Client Demographic is the MOST Overlooked Demographic in Fitness
Michael Hughes

What if I told you that between the year 2014 and 2015 we added 152 annual members to our client list AND that close to 100 of those were over the age of 50? We almost doubled our membership in one year primarily because of targeting a demographic that most…

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Why a New Model of Training Is the Answer
Michael Hughes

The #1 fitness trend for the past couple years has been HIIT style training. It’s so popular it’s not only a buzz word in the training community, but now clients search for it and want that specific style of training. As the fitness community becomes more and more obsessed with…

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